Breaking with the traditional codes of champagne, the new Mumm bottle was created in collaboration with avant-garde designer Ross Lovegrove. It reinterprets the iconic Mumm Cordon Rouge red sash, which dates back to 1876 and was inspired by the Légion d’Honneur, France’s highest civilian award, as a genuine red ribbon, which is laser cut into the glass bottle. Unique to the premium champagne industry, the bottle will not have a front label; instead, the Mumm signature is screened directly on the glass in gold lettering.
